媒介营销：媒介营销宣传是媒介公司为了取得良好的传播效果和经济效益，主动与市场的一种沟通宣传，指媒介公司为了推广自我，扩大市场影响力，扩大市场占有率的自我宣传，宣传的对象是维持媒介公司运营的支持团体：受众和广告客户。

Media marketing: Media marketing propaganda is a kind of communication and propaganda that media companies take the initiative to communicate with the market in order to achieve good communication effects and economic benefits. It refers to the self-propaganda of media companies in order to promote themselves, expand market influence and expand market share. The target of propaganda is to maintain the operation of media companies: audience and advertisers.

媒介营销宣传的方式有很多种，主要包括广告宣传、公共宣传、公共关系、播出推广/非播出推广。媒介销售具有其特殊性，一般都叫“二次销售”，第一次销售的是信息，回收的是受众的注意力，第二次销售的是第一次销售回收到的注意力资源，将这些注意力资源销售给广告主。

There are many ways of media marketing propaganda, including advertising, public propaganda, public relations, broadcast promotion/non-broadcast promotion. Media sale has its particularity, generally called "secondary sale". The first sale is information, and the attention of the audience is recovered. The second sale is the attention resources recovered from the first sale. These attention resources are sold to advertisers.